Gen Y Wants to Make NASA Fun

Posted March 29th, 2008 by admin

Okay I’m not a Gen Y (more of a Barack-Obama defined Gen Xer) but I didn’t think there would be much of a generational divide on this one: surely EVERYONE thinks that it would be fun to be an astronaut? Apparently not. Like everyone else, NASA is fighting to get the best and the brightest […]

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U.S. Homeowners Refuse to Cut Home Prices

Posted March 26th, 2008 by admin

I follow the housing data from the U.S. pretty slavishly: new home sales, existing home sales, the index of mortgage applications, residential building permits -well, you name it and I have a little graph of it somewhere.  Lately, all the little graphs have looked the same, in that they resemble ski  hills.  Housing activity has […]

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Boomers, Xers, Gen Y all Playing a Part in U.S. Primaries

Posted January 8th, 2008 by Linda Nazareth

Really it is kind of fun to watch the generational dynamics at play in the U.S. primaries.  There is something for everyone: the “GI Generation” John McCain, the consummate boomer Mrs. Clinton, and the self-styled Gen Xer Barack Obama. And let’s not forget Generation Y, who it seems are already out in force and ready […]

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Advertisers Work on How Best to Target Aging Boomers

Posted January 7th, 2008 by Linda Nazareth

Here’s an interesting piece from yesterday’s New York Times.   It’s not exactly a new theme: the baby boomers comprise a huge audience and everyone wants a part of it.  The twist is that now that the boomers are headed towards sixtysomething, there are new challenges.
I like the categories that the consulting firm Age Wave uses […]

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December Non-Farm Payrolls Report Will Give Presidential Candidates Something to Talk About (that Would be ‘Recession’)

Posted January 4th, 2008 by Linda Nazareth

Today’s a day to just talk about the economy - as the Presidential candidates are no doubt finding out.  The verdict from the Bureau of Labor Statistics on December was downright depressing: on net, non-farm payrolls (that’s jobs, as measured by the survey of establishments) rose by just 18,000 during the month.  That’s the fewest […]

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Baby Boomers Head for College, and Some Colleges are Ready for Them

Posted January 3rd, 2008 by Linda Nazareth

The boomers-go-back-to-school trend is about to explode, but really you’d never know it from the colleges.  Most are moving in baby steps, if at all, in terms of offering courses or preparing for the influx.  This article, though–from the Dallas Morning News–profilesone institution that is actively trying to welcome boomers, and to train them for […]

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Baby Boomers Want Travel Experiences, Not Fun in the Sun

Posted January 2nd, 2008 by Linda Nazareth

This one doesn’t surprise me: a new travel survey shows that baby boomers are looking for ‘experiences’ when they vacation, not just beach time.  According to BCAA Travel, a chapter of the Canadian Automobile Association, baby boomers in Canada, Australia and Britain are looking for holidays that they can tell their friends about.  The big […]

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Gen Y and Libraries

Posted December 31st, 2007 by Linda Nazareth

So this one puzzles me: Generation Y apparently loves libraries.  According to a new survey by the Pew Internet and American Life Project, young adults are the biggest users of American libraries.  In total, 53 percent of Americans visited a library over the past year, in contrast to 62 percent of those in Generation Y.  […]

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Why 2008 Will be the Year of the Web Worker…

Posted December 17th, 2007 by Linda Nazareth

Here’s a link to a site called webworkerdaily.com. They have decided that 2008 will be the ‘Year of the Webworker’ and they’ve invited comments from readers as to why that will be the case.  I agree with all that has been written - although I think we are heading into the decade of the webworker […]

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Gen Y Wants to Be Good Corporate Citizens

Posted December 4th, 2007 by Linda Nazareth

When I interviewed college recruiters for The Leisure Economy, I heard one message repeated over and over: the grads they were trying to bring in wanted to know about the values of the companies they were interviewing with. Good corporate citizenship is all the vogue these days with new grads, and it is affecting their […]

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