On this page the following entries were made in the “The Generations” category.
Archive for “The Generations”
Gen Y Wants to Make NASA Fun
Okay I’m not a Gen Y (more of a Barack-Obama defined Gen Xer) but I didn’t think there would be much of a generational divide on this one: surely EVERYONE thinks that it would be fun to be an astronaut? Apparently not. Like everyone else, NASA is fighting to get the best and the brightest […]
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Boomers, Xers, Gen Y all Playing a Part in U.S. Primaries
Really it is kind of fun to watch the generational dynamics at play in the U.S. primaries. There is something for everyone: the “GI Generation” John McCain, the consummate boomer Mrs. Clinton, and the self-styled Gen Xer Barack Obama. And let’s not forget Generation Y, who it seems are already out in force and ready […]
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Advertisers Work on How Best to Target Aging Boomers
Here’s an interesting piece from yesterday’s New York Times. It’s not exactly a new theme: the baby boomers comprise a huge audience and everyone wants a part of it. The twist is that now that the boomers are headed towards sixtysomething, there are new challenges.
I like the categories that the consulting firm Age Wave uses […]
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Baby Boomers Head for College, and Some Colleges are Ready for Them
The boomers-go-back-to-school trend is about to explode, but really you’d never know it from the colleges. Most are moving in baby steps, if at all, in terms of offering courses or preparing for the influx. This article, though–from the Dallas Morning News–profilesone institution that is actively trying to welcome boomers, and to train them for […]
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Baby Boomers Want Travel Experiences, Not Fun in the Sun
This one doesn’t surprise me: a new travel survey shows that baby boomers are looking for ‘experiences’ when they vacation, not just beach time. According to BCAA Travel, a chapter of the Canadian Automobile Association, baby boomers in Canada, Australia and Britain are looking for holidays that they can tell their friends about. The big […]
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Gen Y and Libraries
So this one puzzles me: Generation Y apparently loves libraries. According to a new survey by the Pew Internet and American Life Project, young adults are the biggest users of American libraries. In total, 53 percent of Americans visited a library over the past year, in contrast to 62 percent of those in Generation Y. […]
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Why 2008 Will be the Year of the Web Worker…
Here’s a link to a site called webworkerdaily.com. They have decided that 2008 will be the ‘Year of the Webworker’ and they’ve invited comments from readers as to why that will be the case. I agree with all that has been written - although I think we are heading into the decade of the webworker […]
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Gen Y Wants to Be Good Corporate Citizens
When I interviewed college recruiters for The Leisure Economy, I heard one message repeated over and over: the grads they were trying to bring in wanted to know about the values of the companies they were interviewing with. Good corporate citizenship is all the vogue these days with new grads, and it is affecting their […]
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Kristol Calls Boomers the “Not So Great Generation”
Here’s a nasty piece of boomer bashing - and it’s by a boomer. Writing in the Weekly Standard, William Kristol hurtfully calls the boomers the ‘not so great generation’ and suggests that what they are best at is really self praise. Ouch.
Now, Kristol is mostly concentrating on boomers’ contribution through war service and patriotism, but […]
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UPS Teaches Gen Y How to Be Good Employees - or Tries To
Check out Nadira Hira’s piece in Fortune on how UPS is dealing with Gen Y. Basically you have a highly successful company with a highly successful training plan - and it started to fall flat when it came to Gen Y drivers. In general, it takes 30 days to make a driver proficient - in […]
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